![]() ![]() signage on the floor of the New York Stock Exchange (NYSE) in New York. To read this article on click here.A monitor displays Snap Inc. Sony Corporation (SONY) : Free Stock Analysis Report (TWTR) : Free Stock Analysis ReportĪlphabet Inc. Want the latest recommendations from Zacks Investment Research? Today, you can download 7 Best Stocks for the Next 30 Days. You can see the complete list of today’s Zacks #1 Rank (Strong Buy) stocks here. Moreover, a persistent decline in price per ad impression is likely to have dented advertising revenues. ![]() Creator Marketplace integrates Creators directly into Snap’s advertising ecosystem for businesses to connect with Lens Creators, Lens Developers, Lens Partners and Snap Stars to elevate their marketing presence on Snapchat.Īdvertising has been the only source of revenues for Snap, which has been facing significant competition from the likes of Twitter, Facebook and Google for ad dollars. Creator Marketplace, launched in the second quarter, is expected to have been a consistent key catalyst in the fourth quarter. This will make Pixel 6 the fastest phone to make a Snap.Ī steady ad-spending environment is expected to reflect on Snap’s fourth-quarter top line. The Google-Snap partnership marks the first time when Snap has created a camera-mode version of Snapchat accessible directly from a phone lock screen. This Zacks Rank #4 (Sell) company entered into a partnership with Alphabet’s GOOGL Google to introduce a new feature ‘Quick Tap to Snap’ on Google’s Pixel 6. The Zacks Consensus Estimate for third-quarter ARPU is pegged at $3.80, suggesting an increase of 10.5% from the year-ago quarter’s reported figure. In the to-be-reported quarter, Snap announced a list of new Snap Originals - Addison Rae Goes Home, Level Up with Stephen Curry, Ryan Garcia: The Fight Inside, Reunited and A Fighting Chance with Anthony Joshua. Two Snap Originals, Meme Mom and Honestly Loren, reached more than 10 million viewers each in third-quarter 2021. The growing Snap Originals content is also expected to have bolstered user engagement. The feature will transform till pictures to appear as if they are singing. Soon Snapchat will feature Sound lenses with a pre-selected song embedded into the lens. Snap also revealed that it is working to create new AR music lenses. Per the Sony-Snap partnership, Snapchat users will be able to include fully-licensed Sony Music artists’ tracks in their snaps, send them to other users or post them to Snapchat Spotlight. The company also announced a new deal with Sony’s SONY Sony Music Entertainment to include its music into Snap’s Sounds library. In addition to the strong adoption of AR Lenses, Discover content and Shows are expected to have driven user growth. In the last reported quarter, Snap launched new Discover channels in 14 different countries, including 22 channels in India and the U.K. Initiatives like these are expected to boost user engagement and user base growth. These new features were designed thoughtfully with feedback and ideas from deaf and hard-of-hearing employees at Snap. Using SignAll’s AI and computer vision technology that recognizes and translates American Sign Language, these AR Lenses will inspire users to fingerspell their name and other common words like love, hug and smile. Snap had previously launched a suite of creative tools, including custom sticker and three AR-enabled lenses, that allows Snapchatters to fingerspell, honoring the International Week of the Deaf. Acardia will develop new technology and deliver innovative, impactful and effective AR experiences to agency and brand partners. In the fourth quarter, the company announced the launch of Acardia - a new global creative studio for branded AR. ![]() With these recent launches, Snap is democratizing its augmented reality (AR) tools that are likely to drive user growth. The company is focused on continuously adding a set of innovative features like Lens Studio 2.0, Camera Kit, Snap Minis and Bitmoji for Games, making Snapchat more attractive for users and advertisers. It is a larger platform than Facebook, Instagram and Twitter TWTR among this demography. The growing adoption of Snapchat among Gen Z (13-24 years) is expected to have driven DAUs, thus expanding the company’s advertiser base. Snap has been benefiting from a spike in the usage of Snapchat. ![]()
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